The world knows it, we know it and we are pretty sure the one reading knows it as well, with oil came great success in GCC countries – with great success comes money, education and power. So now in few decades the stage is set and we have MODERN ARAB MEN.
With high penetration of social media, huge brands and enhancement in lifestyle modern Arab men are not behind in any which way with filled pockets, high ambitions Arab men are taking over the world by storm.
In today’s competitive business environment, it is important to always to look your best, being groomed helps you gain confidence and make a great impression, whether you’re looking for a job or trying to keep your competitive edge. Gone are the days when men could let their stray hairs grow and get away with it. Thanks to advertising and celebrity culture, men are now under the same microscope women were put under since humankind existed.
This high demand has redefined male grooming industry where half of the world population is your potential client. That Middle eastern males are also paying more attention to their appearance, men’s grooming forms the fifth largest segment in the Middle East beauty and personal care market according to EMI – behind fragrance, haircare, skincare and color cosmetics.
Worldwide there are a lot of brands coming up for male grooming with new innovative ideas to conquer this market, and men are liking it as well. UAE has come up with some brands which are working good, but Saudi market we feel lacks innovation in male grooming what do you think?
Male grooming by The Raw Company includes complete range of grooming products like beard oil, beard softeners, face wash, face moisturisers, hair wax , hair serums and the list goes on. SO, the big question lies within is – Do u think there is a gap in the market???
The brand will soon be hitting the market…